By optimizing all of your property photos for image search you can accomplish three important goals. You want Google Image Search (and Bing too) to: - Include a photo or two of your hotel in the gallery of best lodging matches so you rank near the top for your destination. - Display the name of your hotel or B&B on the image results page to promote your brand and generate more inbound clicks. - Show a welcoming picture of your hotel that is clickable to your website to learn more and book direct. Get the full story at Booking Counts