The report was based on data from a survey conducted in May 2016 of 78 global marketing executives who work in the travel industry. Some 78% of respondents say organic search is a primary driver of customer acquisition for their travel organization; 71% email is a primary driver of new business, 69% say paid search, 65% social media, and 50% retargeting. Some 78% of respondents say organic search is a primary driver of customer acquisition for their travel organization; 71% email is a primary driver of new business, 69% say paid search, 65% social media, and 50% retargeting. Get the full story at MarketingProfs and get the report at Performance Horizon