Explaining why this is taking off in the travel space, Fergal Kelly, chief commercial officer at Mobile Travel Technologies (MTT), told TTG Asia e-Daily during the sidelines of Travelport LIVE APAC Customer Conference 2016: “The first instinct (for many people) these days is to text. It’s how they interact with each other and it’s how they expect to manage and sort out their lives. What chatbots are simply doing is allow them to interact that way. “(Even as social technologies evolve), people still want to be treated like a human, an individual customer. Chatbots come as an efficient way of servicing this need compared to (having someone) take a call, for example.” Meanwhile, hotel operators such as Onyx Hospitality, with brands like Amari Hotels and Resorts and Ozo under their belt, have integrated chatbots with their property management systems, offering guests round-the-clock automated chat services with the hotel. Get the full story at TTG Asia Read also "Is messaging the future of travel?"