Sixty-seven percent of travel executives say they have achieved competitive advantage in customer engagement and loyalty through data-driven marketing, with a big contribution from mobile, according to the report, “Data Driven and Digitally Savvy: The Rise of the New Marketing Organization.” The results also show how integrating mobile data with other digital initiatives can increase customer loyalty, customer engagement and market growth. Fifty-six percent of travel executives said data-driven marketing gave them an edge in new customers and 59 percent in customer satisfaction. Retail was another leader, with 55 percent of retail executives saying data-driven marketing helped them achieve competitive advantage in customer engagement/loyalty, 52 percent in new customers and 50 percent in customer satisfaction. Get the full story at the Mobile Marketer