For Bill Martin, the chief information officer (CIO) of Royal Caribbean Cruises Ltd., his two teenage daughters provided the best corporate strategy lessons. In 2012, when he and his family went on a cruise, everybody turned off their phones and put them in an onboard safe. Then last summer, on a California coast drive, his daughters kept taking photos on their cell phones and sharing them with friends using apps like Instagram and Snapchat.The big question he gets when choosing a family vacation spot is: “Will I have Internet there?” It’s clear - no vacation is complete without Internet access. Martin took that message to Royal Caribbean’s top management. He explained that today’s younger generation - a growing market segment for cruise lines - wants to share vacation experiences in real time. What followed is hoped to be a game changer for the $8 billion (2013 revenues) company, which runs 41 cruise ships calling on 490 destinations across seven continents. Read the complete whitepaper at Knowledge@Wharton (PDF 497 KB)