June 2015 data from comScore indicated that big-ticket UK travel sites - taking in package holiday providers and airline carriers - saw much more traffic from desktop platforms. Informational sites, on the other hand—including review sites and real-time travel info - were dominated by mobile traffic. Earlier 2015 research from comScore, meanwhile, suggested that even when those big-ticket providers were visited on mobile devices, the experience tended to be desktop-influenced; that is, browser-based viewing was prevalent. Mobile is, without doubt, vital to the health of any travel service provider. However, quite how to approach such a strategy will depend on the service you’re offering. Get the full story at eMarketer