This presents a valuable opportunity for travel marketers and brands looking to attract more customers. And travel brands have started using social media to make it easier for people to find and book with them. For example, 50% of hotel companies have a booking engine or widget on their Facebook page. Social Media Use Pre-Vacation When planning a trip, 1 in 5 travelers use social media for inspiration when researching. Those who use social media for trip planning research: - Destinations: 27% - Hotels: 23% - Vacation activities: 22% - Attractions: 21% - Restaurants: 17% Get the full story at Smart Insights