The new buzzword for the hotel industry is 'metasearch'. Although there have been metasearch channels for years already (such as Sidestep – who has now been purchased by Kayak), only now are hoteliers really paying attention to this rapidly growing channel. This awareness is being driven by a change in consumer behavior, as many consumers prefer to use a metasearch engine because it aggregates all available online rates for each property in a destination. While the metasearch channels are fantastic booking tools for consumers, it is also a game-changer for hoteliers – but whether it is a positive or negative change will depend on each individual property's revenue management strategy. As consumers become more tech-savvy and focused on being more efficient, metasearch engines will become the OTAs of the future. In preparation, make sure that you adjust your revenue management strategy now to get the best possible results from this highly profitable channel. Get the full story at Hospitality.Net