The hotelier, in his everyday practice, does not have direct contact with the metasearch engines. The contracts are made with intermediaries, with whom he agrees a price and sells the hotel; on the other hand, he also maintains the official website as another distribution channel. This commercialisation view as management of sales channels is perhaps not the most adequate to analyse the success of the metasearch websites. In the everyday reality of many hoteliers, metasearch websites do not exist. Traditionally, they receive the commercialisation from the distributors that work for them. From that viewpoint, their biggest decisions are based on choosing their intermediaries well; their management focuses on the prices that they sell to them and their measure of success or failure is the compared amount of bookings of each of them in relation to their costs (or margin). It is a dangerous isolation that had never been as serious as it is now. A more useful approach would be to understand the origin behind every booking, the client’s motivations and his process of decision and purchase. When raising this point, three big names come to the fore: Google, Tripadvisor and Trivago. Get the full story at the Mirai blog Read also "Meta travel search marketing is not a distribution channel"