Jones said he has seen the industry shift from the 1970s when he’d assist a couple face to face, booking them on a vacation in an hour, to today when travelers might spend months online researching trips. “You guys spend two months online before you even decide where to go,” he said. “We have to read every blog, every Facebook post. People are spending a tremendous amount of research, and they really don’t want to miss anything. They end up going to over 20 websites to plan a trip.” He said he expects that to change as planning becomes more visual. “Visual is the new verbal on the Web,” he said. “I think text is going away. No one is reading long-form articles on the Web. There’ll be more video. I think you’ll be able to stop a video and click on it and buy something. That’s happening now.” Get the full story at the Chicago Tribune