According to Blake Clark, director of mobile at Travelocity, the mobile-exclusive experiences come into play once a consumer has booked a travel experience. From there, consumers rely on their mobile devices to alter travel plans or check on the status of a flight. The Travelocity executive also pinpointed post-purchase data as an area of investment for the brand going forward. Location of course also plays an important role in driving last-minute hotel rooms, particularly for smartphone users. Tablets on the other hand are slowly chipping into reservations that are being made several days in advance primarily from desktops. However, tracking all of the different ways that consumers come to Travelocity is still a challenge for the company. Get the full story at Mobile Commerce Daily