According to Nielsen//NetRatings, lmost 23 million people in the UK visited a search engine in January 2006 - 84% of the Internet population. The UK Internet population clicks on over half a billion links on search engines every month (click-throughs).

Overall, the retail sector received the greatest number of people clicking-through from search engines. Within the travel sector, Expedia UK receives the greatest number of people clicking-through from search engines.

Alex Burmaster, European Internet Analyst at Nielsen//NetRatings says “Retail, government, broadcast media and universities are sectors particularly benefiting from search. The staggering percentage of people using search engines and clicking on links show how deeply ingrained the search experience is in today’s Internet. For many search has become the lifeblood that flows through the Internet body.

Get the full story at Nielsen/NetRatings (PDF 35KB)