In fact, in 2013, 81% of online travel bookers consulted videos before making a purchase. This statistic is significant, but perhaps not surprising – considering 65% of consumers are visual learners. One of the easiest ways for marketers to get started is to use a video-sharing platform like YouTube to broadcast your story to the world. And today’s online travel shoppers turn to YouTube to do just that: to find out what makes your hotel unique, to get a better glimpse of the experience they’ll have at your hotel, and to provide confidence that this is the right choice for them. For insights into what travel content people are watching online, Google recently published the first-ever YouTube Travel Whitepaper which revealed some significant video trends. Get the full story at Leonardo