Back in 2009, the travel industry looked as though it needed a vacation of its own. Millions of families and businesses were hit by the worst financial crisis since the Great Depression, and the first kinds of budgets to be cut were those allotted for vacations. However, it’s been a while since then, and a lot has happened — people are finally letting loose a bit, and spending more on travel. In fact, if we check the travel industry growth between 2015 and 2016, we can see a staggering 46 million increase in the number of tourists worldwide [UNWTO World Tourism Barometer]. These are fantastic numbers and figures, but one might ask why? It seems that many people, 72 percent in fact, have come to grasps with the transitory and superficial nature of material objects. Instead, all signs point to people opting for the immaterial, and sometimes more profound, experience of travel. What’s driving this movement? On one hand, it’s a phenomenon sprouted from our social, interconnected lives and the illustrious “FOMO” that comes with it. On the other hand, it’s the virtual validation that individuals receive from posting about their experiences. In 2017, 55 percent of travelers said that they publicly posted holiday pictures from their respective trips to receive praise and validation amongst their peers , as opposed to taking photos for the sake of privately capturing memories from the destinations for themselves. Get the full story at GEO Marketing