Travelers now look for 'bleisure': As the lines between business and leisure travel blur, travelers in 2015 begun to expect the same type of experiences for business as they did for leisure. When experience trumps money: 2015 has been about building real loyalty, not just transactional loyalty. Brands are now looking at offering unique experiences that money can't buy. Hotels, for instance, created personalized experiences for long-standing members as part of their loyalty programs. Collaboration not consolidation: Travel has become more collaborative, both in terms of how people travel, as well as how travel providers work together. Travel players can no longer innovate in insolation but need to enter the next era of travel via collaboration. Get the full story at The Economic Times