This partnership highlights TravelClick’s position as the market’s leading provider for independent hotel chains to optimize their distribution strategy and maximize direct bookings. Earlier this year, TravelClick surged investment in their cloud-based iHotelier Central Reservations System (CRS) to develop a myriad of pricing tools, data-driven integrations and heightened chain-level capabilities to help empower directors of revenue and distribution overseeing hotel groups. As part of this major investment, TravelClick has innovated its total web-based integrated solution, leveraging its Business Intelligence and Guest Management data. As such, First Hotels will host its official brand loyalty program on TravelClick’s Guest Management Solutions platform and partner with the Company for fully integrated loyalty points redemption on iHotelier Booking Engine 4.0. “We are impressed by TravelClick’s roadmap, including several recent upgrades, and look forward to the opportunity to shape the products that we will use daily,” said Stephen Meinich-Bache, CEO of First Hotels. “The TravelClick team is supporting us locally with representatives in our region and a dedicated account management and service center in nearby Barcelona. We ultimately chose TravelClick, because they offer the advantages of a local provider as well as the security, stability, investment and scalability of an established industry-leader. Get the full story at TravelClick