The iHotelier and Demand360 integrations allow IDeaS customers to drastically reduce manual operations, receive real-time updates, and optimize their pricing strategy against competitors by utilizing exclusive future-looking market data. This new integration of systems enables the efficient distribution of data-driven decisions, like pricing and inventory management, to maximize profitability for hotels. “As a result of this integration, we now have the ability to manage rates based on hurdle values in our CRS, which has removed one of our last manual processes, enabling real-time yielding of rates and inventory,” said Angus Blair, Director of Revenue Management, Peabody Hotel Memphis. “This enhancement further empowers our property to drive revenue per available room (RevPAR), ensuring that the ideal rate is sold at the right time through the appropriate channel.” Get the full story at TravelClick