The partnership will focus on incorporating the most robust business intelligence available – TravelClick’s Demand360 – into market leader Rainmaker’s RMS. Demand360 is the only competitive market intelligence product available to the hotel industry that provides forward-looking reservation metrics and analytics by channel and segment. Allowing subscribers to integrate Demand360 data into Rainmaker’s RMS will help hotels and casinos create more powerful forecasting and pricing recommendations. This partnership enables Rainmaker to use TravelClick’s aggregated competitive future pacing data in its market leading revenue management solution suite to enable its clients to optimize revenue from all sources. Over 5,000 hotel properties rely on Rainmaker solutions to manage their business effectively. “Big data is a necessity for hoteliers. The partnership with Rainmaker will offer unparalleled pricing recommendations and forecasts to help hoteliers make better business decisions,” said Greg Sheppard, Vice President, Business Intelligence products at TravelClick. “With access to the only forward-looking booking data in the industry, joint customers will get the very best of both worlds allowing them to generate more bookings and increase their revenue." Get the full story at TravelClick