Through this extended relationship, TravelClick will offer Amadeus’s text and graphical banner advertising solutions to hoteliers, enabling them to reach travel agents using Amadeus Selling Platform, where millions of hotel room nights are booked every year. In addition, the partnership will provide hotel customers with access to TravelClick’s unique bundle of solutions, allowing hoteliers to increasingly capture bookings and drive revenue. “It is imperative for hoteliers to maximize brand visibility to increase bookings from travel agents, which typically book at a higher average daily rate than other market segments,” said Scott Falconer, EVP/General Manager, Media Solutions at TravelClick. “Expanding our relationship with Amadeus is part of our strategic vision to expand the solutions we offer to our network of hotel customers. TravelClick remains the only marketing provider that offers graphical media on all four global GDS platforms. Our expertise in this segment is unparalleled and we look forward to continuing to support hotels as they look to increase their presence on this important booking channel.” Fernando Ramiro, Head of Global Advertising Sales at Amadeus IT Group commented, “For us, forging a strong, long-term relationship with TravelClick is key to expanding our advertising solutions portfolio around the world.” Related Link: TravelClick