These prestigious brands join 35 other global brands and over 100 independent hotels, for a total of more than 20,000 properties, as Demand360 data contributors. With its unique tools, including future booking data by segment and channel, Demand360 helps hoteliers make informed business decisions to improve occupancy and RevPAR. This is not only available for their own property/properties, but they can access aggregated information about their local competitive set as well. “The hotel industry has never had a forward looking tool, like Demand360, to develop pricing and distribution strategies,” said Paul Southey, Vice President of Asia Pacific at TravelClick. “With demand and capacity both greatly increasing in Asia Pacific over the last few years, hoteliers have realized that they need to embrace market intelligence tools.” “As a luxury brand operating in very competitive markets, it is critical to have the access to data to make informed decisions that ultimately drive revenue,” said Siv Forlie, Vice President of Revenue Management, at Shangri-La. “TravelClick’s Demand360 enables us to aggregate and visualize data not only for our own properties, but to compare them against our competitive set in the region. In addition, TravelClick’s local market experts are available to help our properties get the most out of the TravelClick tools.” Demand360 is the only competitive market intelligence product available to the hospitality industry that provides forward-looking reservation metrics and analytics, across all distribution channels and segments. Related Link: TravelClick