TravelClick, a global provider of innovative cloud-based solutions that enable hotels to grow revenue, announced its expanded relationship with Hotel Villa Magna, a premiere luxury hotel located in the heart of Madrid, Spain. The hotel which features 150 deluxe rooms and suites that combine classic style and contemporary amenities, recently underwent extensive renovations to position itself as the most exclusive five-star hotel in Madrid. To capitalize on the growth of online bookings and the importance of the web for both search and marketing, Hotel Villa Magna turned to TravelClick, its long-time partner, to build a new web presence that provides travelers a more engaging, dynamic booking experience and one that would reinforce the hotel’s luxury brand. Once launched, Hotel Villa Magna immediately saw an uptick in business, with a 36 percent increase in online bookings, 64 percent increase in web traffic and a 61 percent upswing in booking revenue over a period of 9 months. Additionally, the site’s features and design won multiple awards for excellence throughout the year from the following: - Interactive Media Awards - Web Marketing Association’s WebAwards - W3 Awards - The Travel Weekly Magellan Awards - Davey Awards TravelClick’s industry leading web developers work closely with hoteliers to build responsive design websites that enable them to grow revenue, improve conversion rates, increase brand awareness, better showcase the property, create direct calls to action and improve the overall customer experience. “TravelClick’s responsive design allowed us to improve our website’s functionality and therefore boost direct web bookings and increase revenue. It is rewarding to know our customers are having a better online experience with Villa Magna,” said Fiorella Simoes, Director of Sales and Marketing of Hotel Villa Magna. Beyond a site redesign for Hotel Villa Magna, TravelClick provided strategic support in crafting an e-commerce strategy and action plan which included SEO and social media optimization to help the hotel generate additional exposure and visibility of rates and packages for a higher average daily rate (ADR). “The online channel has become one of the primary booking channels for consumers and it is vitally important for hotels to have websites which are easy to navigate, fast loading and expose visitors to special deals and rates to increase conversions,” said Jan Tissera, President, TravelClick International. “Our web developers help hotels seize the online channel. Our work with Hotel Villa Magna is a great example of how a revamped web experience and digital marketing program that utilizes best practices can translate into direct revenue opportunities.” Related Link: TravelClick