The eMarketer of the Year Award, now in its 14th year, honors excellence in hospitality digital marketing. In order to compete for the prestigious award, applicants provide detailed data on their emarketing strategies and campaigns and are judged by an independent panel of digital marketing and ecommerce experts. This is the third year in a row Best Western has won the award and a first time honor for Qbic Hotel London City. “The popularity of online bookings, social media and the growing power of mobile to engage consumers is causing hotels to transform their marketing strategies in order to drive bookings and create deeper guest connections. Best Western and Qbic Hotel London City understand exactly what their guests want and consistently delivered innovative digital campaigns that stay true to their brand and their traveler. Both brands’ appetites for taking risks, creativity and a true understanding of its customer set the standard for other hotels to follow in developing impactful digital marketing campaigns,” said John Hach, Senior Vice President, Global Product Management at TravelClick. Get the full story at Hotel News Now