The solution is now available on the same powerful software as a service (SaaS) platform as the company's business intelligence tools, Hotelligence360, which is the only tool that enables hoteliers to aggregate all critical data – including Rate, Demand, Agency and now customer data – in one place to make more informed decisions. GuestView360 allows hoteliers to maximize the effectiveness of their marketing campaigns and drive more repeat business by providing easily accessible insights into their guests' stay patterns, revenue and market segment. It tracks email capture and channel performance, and allows users to execute highly targeted email campaigns so they can market better to their guests and find similar guests via direct marketing campaigns. The expanded capabilities of GuestView360 will allow users to drill down to the individual guest profile by integrating data from a hotel's property management system (PMS). The dynamic solution can methodically break down data, allowing hoteliers to better understand their business. "It is essential for hoteliers to know, understand, communicate and effectively market to their guests in order to create deeper relationships with travelers to increase guest retention and loyalty," said Greg Sheppard, Vice President, Business Intelligence Product Management at TravelClick. "Our upgraded GuestView360 platform will allow hoteliers to enjoy a more user friendly web-based interface and take advantage of daily updates allowing savvy hoteliers to more intelligently interact with guests. Additionally, because GuestView360 is now available on the same platform as our business intelligence offerings, hoteliers only need to use one platform to get a wealth of information to make more informed decisions that ultimately increase revenue. " GuestView360 is incorporated into the Hotelligence360 platform, which recently released a number of enhancements focused on usability and better decision making, including mobile and tablet compatibility, automatic filters, and enhanced data sorting capabilities. TravelClick will be exhibiting at the 2015 Hospitality Industry Technology Exposition & Conference (HITEC) in Austin, Texas from June 15-18, 2015. Attendees at the conference can stop by booth #1127 to learn more about GuestView360, the recently updated Hotelligence360 platform as well as the rest of TravelClick's suite of solutions. Related Link: TravelClick