Data continues to be the driving force that enables hoteliers to stay one step ahead of competitors and make better, more informed business decisions. To empower TravelClick’s media campaign managers to more effectively drive direct booking revenue for their hotel clients, TravelClick, a global provider of innovative, cloud-based and data-driven solutions for hotels to maximize revenue, today announced the launch of the hospitality industry’s only Media Intelligence Platform. Examples of questions that the Media Intelligence Platform can answer to optimize hotel media campaigns include: iHotelier: What is the right lead time to start advertising to drive bookings in a future month? Are direct bookings representing a higher share of channel mix? Rate360: Is the hotel out of rate parity with the OTA channel? Should campaign messaging change given that the hotel’s pricing relationship with the competition has changed? Demand360: Are there future periods when media spending should rise, because the hotel’s occupancy is not keeping pace with its competition? What are the best future opportunities to drive revenue? Get the full story at TravelClick