Hoteliers today recognize the effectiveness of customer loyalty programs. Loyalty customers can spend twice as much as non-loyalty customers, stay 60 percent longer and book 120 percent more often, according to a TravelClick analysis. With the release of TravelClick’s Reward and Redeem, hotels can quickly choose and implement the loyalty solution that best fits their needs – from POS upgrades and cashback programs to robust rewards programs with tiers and status for future bookings. This latest loyalty feature allows guests to clearly see how many points they’ve earned, select the room that they would like to book and use some or all of their points to pay for the room, with no need to call the hotel or enter a special code. Guests will be able to convert points into cash and pay for all or part of their stay, enabling instant gratification. “We’re very excited to be using the innovative offering, Reward and Redeem, as it helps us to promote our disposable room inventory as rewards, while building loyalty among repeat guests,” said Vibeke Raddum, CEO, First Hotels, a leading collection of 57 unique hotels in Scandinavia and Iceland. “Moreover, guests can redeem points digitally at the time of booking – there is no need for vouchers or coupons – giving them instant satisfaction and a cash-back solution.” Get the full story at TravelClick