Larry Kutscher, who’s entering his sixth year as CEO for TravelClick, said his company’s business intelligence products have become the heart of the company and really stand out among other revenue management software. One such product, Demand360, Kutscher said, is especially changing the way hotels do business. This is a data tool that allows hotels to analyze future booking information (sometimes as far as a year out) versus a competitive set. Kutscher touted the detailed information that Demand360 provides, giving hoteliers insights into underperforming months or times of the year as well as different channels and types of bookings. “Historical data is interesting, but it isn’t enough to help you know what you should do in the future,” Kutscher said. Get the full story at TravelClick