TravelClick, a global provider of data-driven solutions that enable hotels to maximize their revenue, and IDeaS Revenue Solutions, the leading provider of revenue management software solutions and advisory services, today announced that TravelClick’s Demand360® customers are now able to integrate their subscription data into IDeaS systems to allow forward-looking data that power revenue management strategies. This marks the most advanced hotel analytics and demand intelligence integration currently available in the market. Initially announced as a joint research and development project in 2015, the initiative represents the latest innovation for long-time partners, TravelClick and IDeaS. The integration combines the competitive market intelligence of TravelClick’s Demand360 with the world’s most advanced automated revenue management solutions to provide hoteliers with a deeper understanding of a property’s market position and business potential. The research and development project demonstrated that the insertion of demand intelligence data notably improved the demand forecast and uplift for hotels. "Market intelligence is the logical next step in the evolution of advanced revenue management. Incorporating future demand and market penetration data is essential to building a superior revenue strategy,” said Lisa Rauchenberger, director of revenue management systems and tools, Four Seasons Hotels & Resorts. “It is a very exciting and innovative time for revenue management professionals, knowing these advanced analytics will be provided to hotels via an automated revenue management solution. The more informed the demand model is, the better the optimization of pricing and inventory for hotels.” Get the full story at TravelClick