The options continue to grow for consumers looking to book trips online, making gaining their attention and influencing their decisions further up the marketing funnel more competitive. Travel advertisers need to consider developing a multi-funnel approach to reach consumers at every stage of the travel purchasing journey and optimize user engagement. Download the study to learn: - Where consumers find inspiration for travel purchases online - How consumers move between travel sites across their decision making journey - A deeper understanding of the role of OTAs, meta and supplier sites along the multi-touch roadmap Download the study at Expedia Media Solutions