"We wanted to inject a social networking experience into the traditional airline ticketing process. We're showing friends, friends of friends, people with shared interest and everyone else. We have created a new class of customer service and passenger experience," says Eran Savir, chief executive and co-founder of SeatID. Passengers can use the service by selecting the SeatID option in the online booking form on AeroSvit's website. They are asked to log in to the system using their Facebook or LinkedIn accounts in order to see images and other profile information of the other AeroSvit passengers on those flights. The passengers are provided with the opportunity to become acquainted with their fellow travelers in advance, according to their social preferences and interests. "By intensifying activity in social networks, the company reaches a new level of communication with customers. Recently AeroSvit has provided access to online services on its Facebook page. Social is the way of the world these days and we wanted to be part of that too," says Savir. Get the full story at ClickZ