A survey of more than 1,200 US internet users from mobile ad platfrom JiWire corroborated that consumers looked to multiple devices in Q1 2013 to research and complete “travel-related” purchases - which included hotels, flights, restaurants and entertainment. Among US mobile Wi-Fi users surveyed, nearly half of respondents researched travel on both smartphones and tablets, while 27% booked on smartphones and 39% made travel purchases on tablets. Many travelers remain more comfortable booking on a laptop, with 63% of mobile users purchasing travel via computer. However, only just more than one-third of travel bookers said that within the 90 days prior to the survey, they purchased travel exclusively on a laptop; 47% made travel-related purchases on multiple devices during that time. While JiWire’s definition of “travel-related” includes small purchases such as entertainment tickets and restaurants, which could potentially overindex via mobile, the study found that consumers are getting more comfortable with larger price-tag purchases via tablets and smartphones as well. Forty-three percent of respondents said they’d be willing to spend up to $499 on travel buys; nearly one-quarter would spend between $500 and $999; and one in five mobile Wi-Fi users said they’d spend more than $1,000 on a mobile travel transaction. Get the full story at eMarketer