Low rates and more perks such as free Wi-Fi and upgraded exercise facilities have increased satisfaction, says Claes Fornell, founder of the index, which this year surveyed 2,250 hotel guests and 1,750 airline passengers. But the rates and perks haven't made guests more loyal. "Price-induced satisfaction tends to make people shop around for the best deal rather than promote loyalty," Fornell says. Get the full story at USA TODAY