Last year, according to TravelClick, branded hotel websites gained share over third-party sites and opaque websites (such as Priceline and Hotwire). The volume of reservations made at hotels' own websites grew by 33% in 2005 compared with 2004.

TravelClick's eTRAK, which tracks reservation activity at the leading 30 hotel brands, reported that their websites were the source of 75.2% of centrally booked Internet reservations at those hotels, compared with 71.4% in 2004.

"The market is giving a clear indication that hotels are regaining control of their distribution channels," said Robert Post, CEO of TravelClick. "While hotels recognize the key role of the GDS [Global Data Synchronization, the reservation network which links bookers such as travel agencies to travel suppliers' booking systems] and third-party online agencies, they will continue to look for ways to drive business through their proprietary channels."

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