Travel marketers say mobile apps can help streamline mobile sales. “Companies that are serious about commerce and trying to get people to buy - whether it’s hotel or rooms or flights or anything in between - are investing in mobile applications,” said Will Pinnell, director of mobile strategy and traveler solutions at Sabre Holdings. March 2013 polling by JiWire (now called Ninth Decimal) found that travelers preferred app experiences over the mobile web. In the survey, US mobile Wi-Fi users overwhelmingly listed apps designed by travel aggregators, airlines and hotels as more important than those same companies’ mobile websites. Apps offer several benefits over mobile websites for smartphone users looking to make a purchase. Most importantly, apps are designed with the “native” feature set of the device in mind, leading to more user-friendly experiences. Get the full story at eMarketer