Traditional travel agencies have an opportunity to re-capture the market share previously lost to OTAs by converging operations to digital and social media platforms, delegates at the Arabian Travel Market 2017 Digital Transformation Summit have learned. Addressing the summit on 25 April, 2017, Benjo Van Laar Hoven, Chief Executive Officer, Prizm, advised traditional agents to meet their clients online and on social media in order to safeguard business, as regional Internet connectivity and social media use continues to soar. Addressing delegates, Hoven said: “This part of the world has the highest number of travel agencies per capital but 50% of them are at risk of losing their business within five years if they do not innovate their business model. To truly achieve this, they’ll need to address the challenges in digital transformation and meet their target audience on their preferred platform. Online is no longer a different sector of the industry, but can become a platform for both traditional advisory and self-booking models to co-exist on.” Get the full story at eTurboNews Read also "New York Times article explains agent service fees" at Travel Market Report