Travelers rely on their personal devices to look up restaurant and hotel reviews, activity information and updated travel times. Mobile devices also allow for easy sharing of vacation snapshots on social media sites. A new Expedia/Egencia study revealed that 76 percent of travelers claimed their smartphones are “very important/critical” to daily life, while more than one-third of the world’s travelers use their mobile device more while traveling than while at home. However, consumers believe themselves to be well-versed in mobile device etiquette, with 53 percent of surveyors saying that making calls on speakerphone is considered offensive in public, followed closely by taboos of playing music without headphones and taking photos of strangers. Get the full story at the Mobile Marketer Read also "Expedia/Egencia study reveals global differences in mobile behavior"