Faced with the prospect of a record increase in hotel rates, travelers are seeking ways to trim travel costs.

A report from consultant PricewaterhouseCoopers issued Monday projects the biggest yearly dollar increase ever in average daily U.S. hotel rates in 2006 — to $95.92 this year, vs. $90.84 in 2005.

Consultant Bjorn Hanson, who heads the PricewaterhouseCoopers lodging practice, says the projected rate increase this year of nearly 6% reflects the continuing imbalance between the limited supply of available hotel rooms and high traveler demand. The increase would be about double the general inflation rate this year anticipated by economists recently surveyed by USA TODAY.

Get the full story at USA TODAY