As part of its 20th anniversary celebration, Travelocity, whose parent company is Expedia Inc., began its Customer First Guarantee. Travelocity vice president and general manager Brad Wilson said the OTA will be staffing a dedicated call center to respond to customer inquiries on social media, and it guarantees a response in 30 minutes or less at any time. To do that, Travelocity is using its Facebook page and the Twitter handle @travelocityhelp to assist any person who has booked with the OTA. “I think operationally and from a product perspective, we are keenly focused on service,” Wilson said. “We just really believe that by improving the experience we’re going to win more loyal customers.” Get the full story at Travel Weekly