The campaign continues to showcase the iconic Roaming Gnome - a staple of the Travelocity brand since 2003 - as well as Travelocity’s tagline, “The Customer 1st Guarantee." However, unlike previous campaigns that encouraged consumers to just get out and see the world, this creative is backed by Travelocity’s most recent research that says consumers need far less encouragement to travel. "They have a solid idea of when and where they wish to vacation," says the agency. Hence, the new “Wander Wisely” campaign focuses more on deals, customer service and the Gnome. The first of the “Wander Wisely” spots debuted February 28 during CBS’ “The Amazing Race.” This 60-second spot, entitled, Seek Wisdom features the Roaming Gnome among beautiful locales as he shares his guidance to “Be your own guide. Wander. You won’t get lost. You might just find yourself. Or at least someone who looks really, really familiar. But tells much more interesting stories.” Get the full story at MediaPost