iCrossing, a digital marketing company, has been selected by Travelocity, the leading provider of consumer-direct travel services for the leisure and business traveler, as its agency of record for paid search.

iCrossing was selected to manage the account based on its deep understanding of the search marketplace, relationships with the major search engines, robust technology, and flexible and experienced staff.

iCrossing will provide paid search management for several Travelocity brands including Travelocity.com, Travelocity.ca and Travelocitybusiness.com. Travelocity will also make use of iCrossing's customer analytics and overall SEO capabilities, characterized as "unbeatable" in the November 21, 2006 report "The Forrester Wave(TM): Search Marketing Agencies, Q4 2006" by Forrester Research, Inc.

"In the end, iCrossing's combination of talent and technology set them apart from the competition," said Victoria Treyger, vice president of merchandising, Travelocity. "They demonstrated that they not only understand paid search, but how search fits into our total marketing and merchandising efforts."

"Travelocity understands that search is more than a text link," said Jeffrey Herzog, CEO, iCrossing. "As agency of record, we will develop and implement the strategies that speak directly to online travel consumers and help Travelocity create relevant and engaging online customer experiences."

Over the past six months, iCrossing has strengthened its paid search and analytics offerings as part of its long-term growth strategy. In December of last year, iCrossing acquired NewGate Internet, a San Francisco paid search leader in the retail sector. In February of this year, iCrossing acquired advanced analytics technology provider Sharp Analytics.

Related Link: iCrossing