Travelocity, the world’s largest online travel portal is setting up shop in India. The company’s India business will be built on the technology foundations of Zuji, a Singapore-based company acquired by Travelocity earlier this year.

Operations in India are scheduled to be launched by the fourth quarter of this year, the Zuji CEO Scott Blume said. “Travelocity will be focused on the leisure traveller offering deals in the entire travel chain,” he said. The website, which is in a leading position in most markets, hopes to be the number one or two portal in the country, he added.

The Indian online travel segment is witnessing a lot of action with large players like Reliance Capital, promoted by Anil Ambani, getting into the business with ‘Yatra’. Online bookings have been spurred in recent months by the cheap tickets offered by low cost airlines, whose distribution is almost exclusively online.

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