Continuing its mission to deliver a truly complete and inspiring travel experience - from booking, through the trip and the return home - Travelocity is introducing a whole new level of traveler perks to reward customers. Simultaneously, it is also launching a beta test of a new Travelocity VIP initiative that offers enhanced services and additional discounts to top booking customers.

Rewards During the Booking Process

For all customers, Travelocity is offering new perks that are designed to delight consumers and increase the value of buying their trip through Travelocity. For example, recent offers that were presented to travelers included a $50 gift certificate to MountainGear.com when booking a qualified ski vacation, a $25 gift certificate to Wine.com for a qualified vacation to Napa Valley, or $40 discount for football tickets on StubHub for booking a qualified gridiron weekend on Travelocity. Travelers who booked a selected hotel in New York City got a custom anthology of The New Yorker, and those booking a qualified vacation to Las Vegas received a $25 gift certificate for shopping at Desert Passage and another $25 to apply to live entertainment through ShowTickets.com.(a) Moving forward, similar perks are being offered on the site.

"Travelocity wants to help people plan great travel experiences, not just make a basic booking. By including perks like a destination guide compiled from the best advice of other travelers, or discounts on shows, gear, photos, and shopping, we're helping travelers get more complete value. This is not the old days of online booking, where you simply process a reservation. We're even getting customers in the mood for their destinations with editor's song and movie picks, to feel more educated and inspired when they arrive," said Jeff Glueck, chief marketing officer of Travelocity. "This all builds on our promise to be the premier advocate for travelers. Our travelers know Travelocity is looking out for them all trip long."

Rewards After Clicking 'Buy'

After travelers confirm their purchase, they can opt to get a Bon Voyage e-mail, which is sent 10 days prior to departure. It contains a "Virtual Care Package" with a wide variety of offers for travelers to choose from at no additional cost. For example, a customer who books a vacation on Travelocity to Las Vegas can get discounts and/or recommendations on Las Vegas music downloads from iTunes, movies from Blockbuster, and books from Barnes & Noble, to name a few. They also receive an IgoUgo travel report - a $5.95 value - and a "Vegas Survival Kit," from Showtickets.com. The kit includes items such as a handy pocket guide and map as well as discounts at area restaurants, bars, spas and on local tours.

The experience isn't complete though until vacationers arrive home and download their pictures to the Travelocity Photo Center presented by Snapfish, a service of HP. On this site, they can share their photos with friends and get a set of free prints.

Extra Rewards for Travelocity VIPs

On top of these rewards offered to all customers, Travelocity has launched a beta test of the Travelocity VIP initiative to provide additional awards to top bookers. It provides VIPs a dedicated toll-free number for priority customer service, and meaningful, tangible, and easy-to-redeem benefits. In addition to the standard rewards, VIPs receive unique surprise and delight offers. Travelocity VIP is an invitation only, no charge service that is expected to launch with Travelocity's top customers in 2006.