In 2009, the New York City-based company spent $1.76 million to buy the domain Fly.com, which seemed worth the price. It was short, self-evident, and hard to misspell. Travelzoo launched a metasearch site on Fly.com for flights (and later hotels). The business model was to upsell buyers of flights on some of the hotel and holiday bargains listed on its platform and in its weekly email newsletter offers to millions of subscribers. The goal was to challenge Kayak in the U.S. and Skyscanner in Europe. But the plans didn’t fly. The company never established the brand successfully with its users or via customer acquisition. Get the full story at Skift