Travelzoo was this week heralded by BusinessWeek Online as a branding success. The article titled 'Small Company, Big Brand', describes how Travelzoo and nine other innovative companies, including Craigslist, McIlhenny (Tabasco), Mozilla (Firefox), and Pom Wonderful, have turned their brands into household names and defined categories.

BusinessWeek claimed that Travelzoo differentiates successfully through its focus on quality when publishing the latest information on where to find the best travel deals. The BusinessWeek article states, "Travelzoo, along with its newsletters, has 10 million subscribers, largely due to its quality control."

"It is an honor to be recognized by BusinessWeek as a branding success," said Ralph Bartel, chairman and chief executive officer, Travelzoo. "They have acknowledged our efforts to keep our brand promise of maintaining the highest quality content possible. We take testing and evaluation of travel deals to the next level and invest heavily in sourcing and retaining highly qualified staff to research and evaluate the deals we publish."

Travelzoo operates the world's first and only Test Booking Center that tests the accuracy and availability of deals before and after publication. Travelzoo tests travel deals published in its weekly Top 20 list and in the Travelzoo Newsflash alerts an average of ten times.

"We go the extra mile to ensure that users receive the most reliable information," said Bartel. "Quality control is one of our distinct competitive advantages and one of the key building blocks behind our brand."

Get the full story at BusinessWeek