Travelzoo is reversing the trend of online travel agencies getting into the world of media (by buying metasearch companies) and will soon start its own hotel booking service. The new product is to be spearheaded by a recent addition to the team: Steven Rubin, previously of YOTEL, Kimpton Hotel and Restaurant Group, and Swissôtel New York, joining the company as vice president. Travelzoo, which bills itself a “global media company”, has a current business model that includes travel, entertainment, local and vacation deals, and provides deep discounts to travel products all over the world. The expansion of the business into direct hotel bookings is significant, as it will not only provide more revenue opportunities to the company, but also segment their subscriber base. Get the full story at