The web has become the best travel agent. Consumers cannot only research destinations, book flights and hotels, but really personalize their travel experience. While some big travel sites incorporate social networking features, forums, photo and video-sharing and personalized travel-blogs, some start ups offer new tips, tricks and ideas of how to make the trip as smooth as possible before it even started.

The success of online travel personalization is undeniable. TripAdvisor alone has over 20 million unique monthly visitors and approximately 5 million registered members. All in one websites like TripAdvisor seem to be the best business model, says CScout's Trendblog.

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