Online travel sales increased by as much as 31% from 2005 to 2006 and reached EUR 38.3 billion in the European market in 2006 - or 15% of the market (up from EUR 29.3 bn. or 12% in 2005). A further increase of about 22% during 2007 to about EUR 46.8 billion may be expected (18% of the market).

The European online travel market could increase by another 8 bn. EUR or 18% in 2008 to approach EUR 55 bn. The UK accounted for 34% of the European online travel market in 2006, with Germany in second place at 20%. The direct sellers accounted for 69% of online sales in the European market in 2006, intermediaries 31%.

In 2006 the breakdown of the market by type of service was as follows: Airtravel 56%; Hotels (and other accommodations) 16%; Package tours 16%; Rail 8%; Car rentals (and car ferries) 4%. Concentration among the top European tour operator market is taking place.

Get the full story at the Centre for Regional and Tourism Research, Denmark