Revenue per available room will continue to improve as a result, though gains will be driven more from increases in average daily rate than the bumps in occupancy that were seen during the previous year. While occupancy growth drove RevPAR gains during the beginning of the recovery, expect more balanced progress from rate for the remainder of 2011, STR's Bobby Bowers said. That’s especially true of the upper end of the market, where the luxury chain scale has begun to pull away from the other segments. “You’re also beginning to see that premium that luxury has in terms of room rate beginning to expand again over upper upscale,” Bowers said. “I think that’s probably going to continue to happen throughout the balance of 2011.” Those rate increases at the upper end of the market will trickle down into the lower segments, he added. Get the full story at