Here are three key challenges affecting the travel industry as we know it: Tackling the omni-channel experience Google recently coined the term “micro-moments” to describe the various touch points and ways we consume content online. For any marketer, it is becoming an increasing effort to effectively handle the growing number of channels and ways that a consumer can interact with a brand. The rise of mobile devices has fractured the traditional consumer journey, leaving a somewhat disseminated path to purchase and an abundance of ways to get there. In order to be successful, we need to understand how to reach the consumer across the many touch points as they continue along their decision-making process. Get the full story at The Drum