"The cruise industry continues to grow in popularity and we are delighted to be able to further strengthen our Cruise Critic business with this move," said Steve Kaufer , co-founder and CEO TripAdvisor, Inc. "By integrating key elements of CruiseWise and the in-depth knowledge behind it, we will enhance our ability to help travelers find their perfect cruise at a price that suits them with seamless links to our booking partners." Cruise Critic is published by The Independent Traveler, Inc., which was acquired as a subsidiary of TripAdvisor, Inc. in 2007. Terms of the acquisition will not be disclosed.