As Mike Putnam, director of mobile product at TripAdvisor, notes, “With the launch of the new Live View feature for the TripAdvisor App, travelers can simply point their iPad 2, iPhone or iPod touch at establishments to easily access TripAdvisor’s wealth of trusted reviews and opinions on hotels, restaurants and attractions with augmented reality in real-time while they’re out and about in their travel destination.”

In addition to Live View, we’ve added our Virtual Tours feature to the TripAdvisor App for the iPhone and iPod touch. The functionality allows travelers to take a virtual walk through their travel destination with TripAdvisor reviews and opinions superimposed over Street View from Google.

The TripAdvisor App also has a wealth of other helpful travel planning features, including:

- TripAdvisor’s more than 45 million reviews and opinions for hotels, restaurants and attractions. Travelers can even add their own reviews while their experiences are fresh.

- “Near Me Now” functionality, so travelers can determine what hotels, restaurants and attractions are nearby.

- Unique map-based browsing on the iPad, giving travelers the lay of the land in their travel destination.

- The ability to find cheap flights using the award-winning TripAdvisor Flights search engine, and compare airline fees using its Fees Estimator.

- Access to the TripAdvisor forums, where users can ask questions of their fellow travelers and receive helpful feedback.

- Traveler photos of hotels, restaurants, attractions and destinations.

Get the full story at the TripAdvisor blog